Maxis shows how technology is for all with its new CNY film

January 10, 2017


( – As a follow up to its award-winning film ‘The Last Kite-Maker’, which won YouTube’s Ad of The Year 2016 Maxis 4G Films has once again teamed up with Ensemble and Mojo Films for its latest Chinese New Year reunion film.

Inspired by true stories, the ‘The 50-year Promise’ hopes to encourage Malaysians to reconnect, reunite and capture lost years with family and friends this Chinese New Year, no matter how far apart or how long they’ve not seen each other, using the Internet.

“At Maxis, we want to see new technology platforms like LIVE videos empower everyone, regardless of age. The Internet isn’t just a place for millennials, but can also offer to create powerful experiences for everybody,” said Sulin Lau, Maxis’ Head of Marketing Services.

“Facebook tells us people spend 3x more time watching LIVE videos vs. non-live ones, making it a fantastic tool for anyone to spread a message. We hope this CNY film shows the power of LIVE video in a fresh and very human way, and also demonstrate the difference between an okayish 4G network and a great one like Maxis 4G,” she adds.

‘The 50-year Promise’ marks the third in the series of Maxis 4G films. Last year, Maxis released two films, ‘The Road Trip’ the award-winning Merdeka-themed ‘The Last Kite Maker’, which was awarded the three YouTube Ads Awards 2016 including YouTube Ad of the Year.


Mad 2017

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email or call 018-220 0682


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email and