Maxis partners with Shopee to release shoppable Raya ad featuring local micro-entreprenuers - MARKETING Magazine Asia


Maxis partners with Shopee to release shoppable Raya ad featuring local micro-entreprenuers

Considering the challenges of the pandemic-caused financial dent on many families, for the upcoming Raya holidays, Maxis in collaboration with Shopee have launched a campaign that puts the spotlight on local micro-entrepreneurs.

The campaign’s objective is to unlock the ‘rezeki’ potential of the featured micro-entrepreneurs through the power of eCommerce. 

Driving the campaign is Maxis’ festive film, Raya Si Sakan, which combines storytelling with technology through shoppable ad features, turning a typical video into a shopping catalogue for entrepreneurs to promote and sell their products. 

Through Malaysia’s first shoppable Raya web and TV film, Maxis is inviting Malaysians to shop for a noble cause, and at the same time enjoy selecting from over 3,000 products – from fashion, food, Islamic wares, décor and home items, as well as arts and crafts.

“The Raya season has always been personified by acts of generosity and shopping; together with Shopee, we were inspired to blend the best of both traditions, using our shoppable Raya film to turn shopping into acts of giving,” said Head of Brand and Marketing for Maxis, Tai Kam Leong. “Bringing sellers and shoppers together in this digital space, we are encouraging people to support local businesses, while giving the latter the exposure they would not ordinarily get otherwise. 

As a tribute to micro-entrepreneurs’ entrepreneurial spirit and contribution to the economy, Maxis wanted to put the best of technology in their hands to enable them to ‘Always Be Ahead’, Kam Leong added.

“We see this partnership with Maxis as yet another exciting initiative to make e-commerce accessible, inclusive and beneficial for all Malaysians,” said Head of Shopee Mall Malaysia, Kenneth Soh. “As we further our goal of using technology to empower the communities that we serve in, this joint effort will help local entrepreneurs, particularly B40 entrepreneurs by giving them the opportunity to gain exposure and sales.”

In other related news, MARKETING Magazine’s Experts’ Choice Awards returns once again this month for the upcoming Hari Raya Aidilfitri 2021 and the submission period officially starts today. The submission deadline is 12 may 2021 which means you you have three weeks to compile all the details regarding your Raya TVC and submit it here.

And then it’ll be off to the our expert readers to begin voting for their favourite TVC from 13 May to 13 June before the top 10 winners are announced on 14 June.

Over the years we have found that our coverage and polling of the Best Festive TVCs based on our experts’ choice, have had growing success and traction. Our respondents have grown from a few hundred to over a thousand in recent years.

This year, the top 10 winners will receive a certificate of recognition of MARKETING Magazine’s Experts’ Choice of Top Raya TVCs in Malaysia and the fame that comes with the commendation.

Brands, agencies and production houses are all welcome to submit their work for just RM 2,000 per entry.

To watch the first shoppable ad, click below:


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