Experts’ Choice Awards Merdeka 2020 top 10 winners: Maybank

Maybank celebrates the spirit of ‘KitaJagaKita’ in their latest MYStories Video Merdeka edition in conjunction with Maybank 60th Anniversary 

To celebrate the spirit of Merdeka, Maybank looks back at the early days of the Movement Control Order (MCO) to celebrate Malaysians and their stories in the MYStories campaign.

The Maybank “KitaJagaKita” MYStories showcases the unified efforts by Malaysians during the Covid-19 pandemic through a compilation of photos and videos taken during the MCO.

Maybank’s head of corporate marketing group Shazlina Mohd Suffian said through the video, they highlighted the best traits of Malaysians displayed during the early days of pandemic.

“We continue to be truly in awe of and humbled by the kindness of our fellow Malaysians who put the interests of others ahead of their own,” she said. “One unifying trait that stood out this year was the undivided love and loyalty that drives individuals like them in doing what they do.”

Shazlina highlighted that the sacrifice, kindness, compassion, strength and courage shown by these individuals serves as a reminder that anyone can make a difference.

“We wanted to bring their stories to the forefront – those of our frontliners, our fellow citizens, our neighbours, our friends – the ordinary Malaysians with extraordinary hearts,” Shazlina added.

Maybank MYStories campaign is a platform to showcase a collection of heroic and inspirational stories of individuals who have made a positive change in the community they live in.

Going into their third annual edition of the MYStories campaign, the Kita Jaga Kita video is also made in conjunction with Maybank’s 60th anniversary.

“For 60 years Maybank has had the privilege of serving Malaysia and witnessed the birth and growth of a nation,” Shazline said. “Building lives and supporting each other is what Malaysians do best and this video is our way to thank Malaysians who have helped those in need during this time.”

To celebrate the spirit of Merdeka, Maybank looks back at the early days of the Movement Control Order (MCO) to celebrate Malaysians and their stories in the MYStories campaign.

The Maybank “KitaJagaKita” MYStories showcases the unified efforts by Malaysians during the Covid-19 pandemic through a compilation of photos and videos taken during the MCO.

Maybank’s head of corporate marketing group Shazlina Mohd Suffian said through the video, they highlighted the best traits of Malaysians displayed during the early days of pandemic.

“We continue to be truly in awe of and humbled by the kindness of our fellow Malaysians who put the interests of others ahead of their own,” she said. “One unifying trait that stood out this year was the undivided love and loyalty that drives individuals like them in doing what they do.”

Shazlina highlighted that the sacrifice, kindness, compassion, strength and courage shown by these individuals serves as a reminder that anyone can make a difference.

“We wanted to bring their stories to the forefront – those of our frontliners, our fellow citizens, our neighbours, our friends – the ordinary Malaysians with extraordinary hearts,” Shazlina added.

Maybank MYStories campaign is a platform to showcase a collection of heroic and inspirational stories of individuals who have made a positive change in the community they live in.

Going into their third annual edition of the MYStories campaign, the Kita Jaga Kita video is also made in conjunction with Maybank’s 60th anniversary.

“For 60 years Maybank has had the privilege of serving Malaysia and witnessed the birth and growth of a nation,” Shazlina said. “Building lives and supporting each other is what Malaysians do best and this video is our way to thank Malaysians who have helped those in need during this time.”

Maybank’s MYStories is among the top 10 Merdeka TVCs chosen by experts. To watch the full list of winners, click here.

Watch Maybank’s film here:

Credits:

Brand: Maybank

Kassandra Kassim, Chief Executive Officer

Frank Nelwan, Chief Marketing Officer

Noor Fadzlin Ariffin, Head, Group Brand Management

 Timmy Caparros, Senior Executive, Group Brand Management

Shazlina Mohd Suffian, Head, Group Corporate Marketing

Agency & Production House: UNRESERVED


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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