Marketer of The Year in Sustainable Brand Marketing 2022: Siti Hajar Rizlan

With over 21 years of experience under her belt, Siti Hajar Rizlan, Chief Marketing Officer of Takaful Malaysia triumphantly won the Marketer of The Year in Sustainable Brand Marketing at the Malaysia CMO Award 2022.

Brand marketer Siti has worked with the likes of Maybank, HSBC Bank, Kuwait Finance House, Prudential BSN Takaful Berhad, Etiqa, and Takaful Malaysia, delivering strategic brand propositioning, product, and marketing leadership in particularly demanding sectors.

Strategic planning and execution, branding and proposition, public relations, media crisis management, digital marketing, return on investment (ROI) based marketing communications, product management, team synergy, and performance improvement are just some of Siti’s specialties in the realm of branding and marketing, where she has extensive experience and knowledge.

Siti creates persuasive value propositions, which provide significant competitive advantages in marketing and selling new and current goods, and in increasing product use among existing customers.

Siti was the first at Takaful company to win brand awards at the APPIES and EFFIES, and has since won more than 20 awards for brand and market excellence, innovation, and social responsibility. Siti also has extensive experience in developing young professionals to take charge of PR, marketing, and advertising initiatives.

Since joining Takaful Malaysia in June 2022, Siti’s primary responsibility has been to raise Group awareness and enthusiasm.

Brand development in the consumer sector is crucial as the Group pursues the retail industry as their new strategy. As Takaful Malaysia’s Chief Marketing Officer, Siti is responsible for leading the Brand and Communications Division.

She has built a strong team from the ground up, filled with bright talent responsible for public relations, marketing communications, digital, and social media.

In addition, Siti implemented strategic changes to the department to realign the Brand and Communications team’s responsibilities with the organization’s goals.

To meet the growing demands of Takaful Malaysia’s brand, marketing, and communications activities, Siti increased the team size.

Siti is responsible for the Takaful Malaysia brand campaign “Di hatiku Takaful Malaysia,” as well as the concept to release a Merdeka brand film, which has been seen over 3.6 million times on the Takaful Malaysia YouTube channel.

Takaful Malaysia has received an award for the first time with its Merdeka brand video, which was named one of the Top 10 winners for the Experts’ Choice Awards Merdeka TVC 2022.

Takaful Malaysia’s Brand and Communications team, led by Siti, is responsible for coordinating the company’s marketing and public relations efforts, as well as its corporate events and its CSR projects with the Shariah Division.

Siti has also demonstrated expertise in mentoring up-and-coming leaders for PR and branding initiatives. Brand and communications activities, as well as their planning, strategy, monitoring, and execution, have flourished under her leadership.

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