Kancil Award wins withdrawn!

kancil

kancil(Marketingmagazine.com.my) – Following an investigation, the Association of Accredited Advertising Agents Malaysia (4As) has disqualified a number of Kancil Awards won by member agency Dentsu Utama because their winning works were deemed sufficiently close to works created in the United Kingdom and Sweden.

The creative work submitted for “Cross River Gorilla”, an anti-poaching campaign for World Wildlife Fund in Indonesia, and “Professional Man”, an internet privacy awareness campaign for Web Privacy Watch, contained almost identical images to the foreign works. The foreign work were posted in public ahead of the date of publication, as notified in the entry submission by Dentsu Utama.

Tan Kien Eng, Creative Council Chairman and CEO of Leo Burnett says, “This action is being taken to remedy a contentious situation while upholding the principles of eligibility for the Kancil Awards.”

According to him, all awards won in relation to the aforementioned work will be disqualified given the sufficiently close similarities. The original creators have also shown proof that their works were posted much earlier.

“We take a serious view of work that are deemed sufficiently close to works created originally elsewhere,” adds Kien. “The decision to disqualify the awards for both creative works was taken after we had explored all possible scenarios. In the end, the facts were overwhelmingly in favour of the original creators.”

{include_content_item 10078}


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene