Ikano centre calls for media pitch covering Malaysia

Ikano Centre, the exclusive shopping centre partner for IKEA across Southeast Asia, is calling for a media pitch covering Malaysia. The pitching process which is currently in the RFI stage as the company’s procurement has started shortlisting its candidates for the RFP.

According to the Regional Head of Marketing & Innovation for IKEA Southeast Asia, Andrew Yeoh, the media agency will manage the company’s media buying and planning.

He also added that the ideal agency is one that shows strategic leadership, has a strong publisher negotiation power, good rates with media owners and transparent and honest dealings.

“Essentially were looking for a media agency with a good partnership mindset as we really want to have a long-term partner to drive media effectiveness,” Andrew told MARKETING Magazine.

The incumbent agency currently handling the company’s media duties is Universal McCann. In August of last year, Ensemble Worldwide and Universal McCann’s released a campaign for Ikano Centres that shed light on the diversity and uniqueness of Malaysia during Merdeka and Malaysia Day 2019. Read the story here:


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene