Posted on by Raihan Hadi
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Ikano centre calls for media pitch covering Malaysia
12 Jan
Ikano Centre, the exclusive shopping centre partner for IKEA across Southeast Asia, is calling for a media pitch covering Malaysia. The pitching process which is currently in the RFI stage as the company’s procurement has started shortlisting its candidates for the RFP.
According to the Regional Head of Marketing & Innovation for IKEA Southeast Asia, Andrew Yeoh, the media agency will manage the company’s media buying and planning.
He also added that the ideal agency is one that shows strategic leadership, has a strong publisher negotiation power, good rates with media owners and transparent and honest dealings.
“Essentially were looking for a media agency with a good partnership mindset as we really want to have a long-term partner to drive media effectiveness,” Andrew told MARKETING Magazine.
The incumbent agency currently handling the company’s media duties is Universal McCann. In August of last year, Ensemble Worldwide and Universal McCann’s released a campaign for Ikano Centres that shed light on the diversity and uniqueness of Malaysia during Merdeka and Malaysia Day 2019. Read the story here:
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
