Ensemble & UM launch mobile campaign to promote hot & cheezy burger

Ensemble Worldwide and Universal McCann (UM) have launched a mobile only campaign with KFC to promote the return of the Hot & Cheezy Burger.
The campaign called ‘WOW My Burger’s Now Hot & Cheezy Volume 1.’ introduces the revival of the beloved Hot & Cheezy burger mascots. This time, it sees the mascots helping Malaysians who can’t have the KFC Hot & Cheezy burger enjoy a “hotter” and “cheezier”experience by scanning competitors’ burger wrappers.

Executive Creative Director, Chan Woei Hern said, “The original Hot & Cheezy project was a leap of faith by the clients, and one of ensemble’s biggest breaks. When presented with the opportunity to jump back into it, we didn’t think twice. It was inspired by the clients saying that they didn’t want our little Hot & Cheezy mascot to be a ‘one-hit wonder’.

“I guess we just took it from there to give audiences a chance to be part of the story-doing.”

The volume of greatest hits features a total of six songs with scenes inspired from the original songs. Audiences will be serenaded by hits such as ‘Return the Mac’, ‘Kau Burgerku’, Uptown Cheese and more, depending on the burger they’re having.

Chief Marketing Officer for KFC, Angelina Villanueva comments, “It is always a pleasure to work with agency partners who understand our brand and are able to excite our audiences in innovative new ways. For instance, ‘The Other Sanders’, the Golden Egg Crunch TV-sync campaign; or the recent ‘#MatAyamFree’ social hijack; all had relevant moments of culture and a cheeky spin infused into the work which have resonated well with our consumers.

With ‘WOW My Burger’s Now Hot & Cheezy Volume 1.’, the team outdid themselves. It is as much cheeky as it is cheesy, befitting the return of our HOT & CHEEZY burger. We hope everyone will enjoy it.”

The songs and SFX mixing were produced by Real Time Studio, with Graph Studio acting as the production house.The campaign runs from 5th till 25th December via YouTube, Facebook and programmatic banners. Besides listening to the cheesy hits, customers will receive a promo code to try out the KFC Hot & Cheezy burger via delivery.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene