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Kentucky Fried Chicken (KFC) threw a spooky surprise for Aussies who ordered via home delivery on Halloween.
The KFC activation campaign introduced the ‘Trick or Treat’ menu item on their Menulog order, where KFC customers received a special Halloween-themed KFC delivery – from delivery drivers dressed as Cursed Colonels to a KFC three-piece band and popcorn chicken treats.
The campaign’s content ran from 1- 3 November and was supported by PR activity. It also featured a 25% off KFC Menulog deal.
KFC’s chief marketing officer, Kristi Woolrych said: “KFC always delivers a good treat, so we used the Halloween activation to put our own twist on Trick or Treat and make our mark on the home delivery market. Halloween was the perfect occasion to say ‘Bucket? Why Not!’ and deliver some unexpected spooky fun.”
Ben Smith, creative director, Ogilvy Sydney said: “We love working with the KFC team as they are always open to creating unexpected, fun campaigns which stand out from the pack. Our spooky, bespoke delivery experience certainly got Aussies talking about KFC delivery over the Halloween period. The team totally sunk their teeth into bringing this idea to life and we were thrilled at the results.”
KFC earlier partnered with speciality retailer Spirit Halloween to turn its founder, Colonel Harland Sanders and his iconic white suit into an official, limited-edition costume.KFC also summoned Mexican spirit with Day of the Dead competition.The KFC activation campaign was created by Ogilvy Sydney and brought to life in partnership with Menulog, opr, MediaCom and Geometry.
source: http://www.thedrum.com
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