In conjunction with the Chinese New Year season of 2020, DuitNow launched their festive film, executed through a quirky, fun-filled and over the-top music video featuring a grandpa with some solid advice for his three grandkids.
According to Chinese tradition, any owed money that goes unpaid over Chinese New Year will lead to an un-prosperous year. Titled ‘Chuk Chuk Wui Sui’, the campaign developed by Naga DDB Tribal Malaysia takes that belief and elevates it to comedic heights, showcasing the importance of returning owed money before the CNY period through a wacky song. And now with a simple and convenient way to pay instantly, returning owed money is easier than ever!
Only needing a recipient’s mobile (no need for bank acc numbers), you can conveniently pay back what you owe, enjoy the Chinese New Year and ensure a prosperous 2020.
“DuitNow provides users with an even easier way to transfer money. We figured this was a very useful feature, in which people of all ages and backgrounds would find beneficial. This is how we came up with ‘Chuk Chuk Wui Sui’, by integrating the main selling point of DuitNow with our insight of returning what you owe before CNY to avoid a year of bad luck.
As an agency, we strive to create work that is empathetic
and easily relatable to the general public” said Florence Lee, Creative Group Head of Naga DDB Tribal.
“Our collaboration with Naga DDB Tribal Malaysia as our preferred creative agency has enabled us to conceptualize creative ideas beyond the surface. As apparent in this Chinese New Year campaign, ‘Chuk Chuk Wui Sui’, this brimming idea was taken beyond the scope of what we initially conjured up on our own. Not only did Naga deliver according to the vision described in our brief, but also ensured the campaign’s overall success.” said Amy Pang, Head of Marketing & Communications of Payments Network Malaysia Sdn Bhd (PayNet).
ECD : Alvin Teoh
Deputy ECD : Nik Radzi
Creative Group Head : Florence Lee
Head of Copy : Raphael Ang
Copywriter : Justice Khor
Art Director : Ng Kok Wang
Business Unit Head : Angeline Tan
Brand Director : Sunil Vijayan
Brand Executive : Chris Tan
Project Management : Chris Chan
AV Producer : Chris Lau
Film Director : Chee Meng
Assistant Director : Vinod Jayaram
Director of Photography : Selva
Producer : Vinod Jayaram
Production : Effecthory