Directors Think Tank and Flock shoot new Tokopedia Ramadan cinema campaign | MARKETING Magazine Asia

Directors Think Tank and Flock shoot new Tokopedia Ramadan cinema campaign


Directors Think Tank and Flock shoot new Tokopedia Ramadan cinema campaign for Indonesia


Directors Think Tank director Rajay Singh has just finished shooting the latest Tokopedia Ramadan cinema campaign.
As one of the biggest e-commerce platforms in Indonesia, Tokopedia wanted to take this Ramadan as a chance to make in improvement in life by narrating a film that shares the same value.

The film itself is a story about sacrifices from a mother to her beloved son by ensuring he has a wonderful life despite all the challenge’s they both need to face.
Leonard Wiguna, CCO of Flock Company says, “Living a fishermen life doesn’t always make it easy to enjoy seafood, especially for those less fortunate in life. But as a mother, she always gives the life that his boy should live. That includes giving him everything and spare nothing for herself”.
“When we collaborated together, Rajay always pushed us to the edge, but in a good way. This was always done to make the work stand out and be even more memorable. In the end we are very happy and proud of the outcome”.
“As with the previous campaign, it was a great joy to work with Tokopedia and Flock”, adds Jay.

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