On 9 May 2018, Malaysians voted for a change. Now, we hold our head up high as the world watch us make a change, one by one. The latest issue of MARKETING, issue 222 explores how social media played a crucial role in GE14, how Astro Awani brought Malaysians together on that historic day and Bayan Tree’s debut in Malaysia.
Cover Story: Banyan Tree brand makes Malaysian debut
We catch up with Anders Dimblad, General Manager of both Banyan Tree Kuala Lumpur and The Pavillion managed by Banyan Tree. Both properties will be making their debut in Malaysia. Banyan Tree Kuala Lumpur features 55 lushly rooms and suites and a truly pampered experience await the guests…
Rocketfuel Entertainment uncovers the next gen of content creators
Rocketfuel’s first half of 2018 has been an impressive lift off with Malaysia’s first hip-hop cypher 16 Baris live concert. MARKETING catches up with Rocketfuel Entertainment on their latest initiative, IGNITE!
Malaysia Elections: Brilliant Social Media Strategising
After Malaysia’s nerve-wrecking 14th General Elections, the Centre of Applied Data Sciences (CADS) analysed how the last few moments of any election campaign can ultimately make or break week’s or months of campaigning. CADS studied Tweets from the last campaign day all the way to the election day itself to see if there were any sentiment-altering events…….
Astro Awani shines at GE14
Astro Awani recorded a reach of 10 million viewers on 10 May 2018 who witnessed history together! Also read more on The Amazing Race: The Impossible GE14 Edition, where a group of generous Malaysians overseas united together to get their votes home on time!
Read the online version HERE!
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018 contact Amira today at [email protected] or Book your spot early to avoid disappointment!