Which brand would you be proud to work for?
The social media giant has captured the hearts of Malaysians in YouGov’s latest survey. Huawei meanwhile claimed the Number 1 spot as the brand with the most improved reputation as an employer.
YouGov, the international Internet-based market research and data analytics firm came up with a ranking ‘Employers Brand Reputation’ score. YouGov asked Malaysians for a year whether they were proud or embarrassed to work at 368 different brands.
The social media giant tops the Employer Reputation rankings with a score of 51.7, comfortably ahead of the others on the list – auto manufacturers Mercedes Benz (43.7) and BMW (43.2) are in second and third positions respectively. Online retailer Lazada takes the fourth spot (41.9) followed by financial services brand Maybank (41.1).
The rest of the list is made up of international brands. Messenger service WhatsApp takes sixth place (40.9), followed by Apple (40.0), and Google (38.1). Auto manufacturers Honda (37.5) and Toyota (36.0) round out the top ten.
YouGov has also published its top ten improvers, which is topped by Huawei. The telecommunications giant increased its score by +11.3 points over the past year, comfortably ahead of second-placed McDonalds (+6.6). Car maker Proton is third (+6.5) followed by social media platform Instagram (+5.7), and auto manufacturer Perodua (+5.4).
It is interesting to note that there are only 4 Malaysian brands in the rankings.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018 contact Amira today at [email protected] or Book your spot early to avoid disappointment!
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