Digi reminds Malaysians about unconditional love and blessings - MARKETING Magazine Asia


Digi reminds Malaysians about unconditional love and blessings

This festive season, Digi Telecommunications encourages Malaysians to continue inspiring their loved ones to take their dreams and aspire to greater heights.    

Inspired by the true story of a Malaysian female fighter pilot, the festive film entitled Wind Chaser centres around a father who inspired his young daughter to become a pilot, with the simple gift of a paper airplane.

The video, interjected with whimsical animated scenes, nails home the festive message on how the greatest gift is the unconditional love and support of our loved ones that gives us the blessing to chase our dreams and purpose despite the hardships life presents. 

“Through this difficult year, it is heartening to see Malaysians rallying together to show support whether it is as simple as supporting a local business or offering emotional support to those going through a tough times,” says Digi’s Head of Marketing Services, Bernard Lee. “Let us continue to inspire the next person to stay motivated and soar to greater heights.”

Client: Digi Telecommunications
Head of Marketing Services: Bernard Lee
Head of Marketing Communications: Lo Wei Tzen
Head of Brand & Engagement: Adeline Koh
Senior Marketing: Kuah Vi-Vien

Agency: Naga DDB Tribal
Creative Director: Ellison Fernandez
Creative Group Head: Shireen Ang
Art Director: Yeo Lee Kee
Eng Copywriter: Audrey Wong
BM Copywriter: Ain Nabilah
Business Unit Head: Jessey Chew
Brand Director: Iris De Souza
Brand Manager: Haithal Asrar
Brand Executive: Sita Subbiah
Project Manager: Ivy Chai
Head of AV: Sharon de Silva

Production House: Directors Think Tank Sdn Bhd
Film Director : Rajay Singh
Co-Director : Chevie Law
2D Animation Director : Yuer & LimLin @ DTT Post
Claymation Director : Aiden Whittam @ DTT post
Graphic & 3D Director : Nicholas Lai @ MOOG Studio
EP : Tek nam
Producer : Shuying
DOP : Julian Oh
Editor : Affandi
Production : Subash (PM), Yuji (PA)
Art Dept : Ray Tan @ Something Reel
Post : DTT Post
Audio : TwoAM
Wardrobe : Wardrobe Room

Naga DDB Tribal’s Creative Director, Ellison Fernandez said, “The heart of this story carries a universal truth that many of us can relate to. As we follow the story through the girl’s dream sequences, we see the pivotal moment when the dad’s acceptance sets her on her way to achieving her dream. By crafting the dreams in varying art styles, we aimed to also widen the appeal of the story. Together, the team took this over the finish line. You could call it divide and conquer, but finally putting the components together brought the magic to life. And we have Director’s Think Tank to thank (pun intended) and a host of other partners for spurring us on, to produce a great story of inspiration. One female fighter pilot’s story is a reflection of our love and encouragement towards one another, in a year that has brought many challenges. Never stop chasing the skies.”

Rajay Singh of Director’s Think Tank added, “The piece was a great way to end this year, brought a lot of positivities and also showed us what we could do if we just looked out for one another. I can’t wait to see what 2021 has in store. Merry Christmas and a Happy New Year.”

MORE: https://www.thestar.com.my/lifestyle/people/2017/08/18/patricia-yapp-is-the-first-asian-woman-fighter-pilot-to-fly-the-mig-29


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