The campaign challenged the notion that brands need a big-name celebrity to build relevance. Instead, Digi took an aspiring musician and actor, powered his dreams with the internet, and turned him into an icon the community can rally for.
By reinventing the way brands use KOLs through a cross-platform experience involving Spotify, Smule, Facebook, Instagram and YouTube, Digi soared to become the nation’s most preferred telco.
Commenting on their achievement, Bernard Lee, Head of Marketing Services at Digi remarked that “We’re extremely delighted to be the only Malaysian telco to be awarded at the APAC Effies this year.
The Effies has been long been regarded as the gold standard of marketing effectiveness, and we’re happy that the work we do is recognized by some of the best marketing and advertising professionals in the world.
“It’s all due to the great team we have at Digi and our passionate agency partners.”
This win continues Digi and Naga DDB Tribal’s winning streak and cements Digi as the most awarded telco in Malaysia for marketing effectiveness, having netted two metals at the most recent Malaysia Effies Awards, four metals at last year’s Marketing Excellence Awards, as well as three golds and 3 silvers metals at the recent MARKies Awards.
Naga DDB Tribal CEO, Kristian Lee, states that “Ultimately the ideas that are effective are the ones people care about, and we’re fortunate to have a great partner in Digi who share this belief.
The awards that we’ve won are a real testament to what we’ve built together, and we look forward to accomplishing bigger and better things with Digi in the future.”