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Digi and Naga DDB pick up APAC Effie award
15 May
Naga DDB Tribal and Digi Telecommunications has scooped up the highly coveted APAC Effie for their campaign ‘A Dream Fulfilled’ at the recently concluded award show in Singapore.
The campaign challenged the notion that brands need a big-name celebrity to build relevance. Instead, Digi took an aspiring musician and actor, powered his dreams with the internet, and turned him into an icon the community can rally for.
By reinventing the way brands use KOLs through a cross-platform experience involving Spotify, Smule, Facebook, Instagram and YouTube, Digi soared to become the nation’s most preferred telco.
Commenting on their achievement, Bernard Lee, Head of Marketing Services at Digi remarked that “We’re extremely delighted to be the only Malaysian telco to be awarded at the APAC Effies this year.
The Effies has been long been regarded as the gold standard of marketing effectiveness, and we’re happy that the work we do is recognized by some of the best marketing and advertising professionals in the world.
“It’s all due to the great team we have at Digi and our passionate agency partners.”
This win continues Digi and Naga DDB Tribal’s winning streak and cements Digi as the most awarded telco in Malaysia for marketing effectiveness, having netted two metals at the most recent Malaysia Effies Awards, four metals at last year’s Marketing Excellence Awards, as well as three golds and 3 silvers metals at the recent MARKies Awards.
Naga DDB Tribal CEO, Kristian Lee, states that “Ultimately the ideas that are effective are the ones people care about, and we’re fortunate to have a great partner in Digi who share this belief.
The awards that we’ve won are a real testament to what we’ve built together, and we look forward to accomplishing bigger and better things with Digi in the future.”
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
