Dentsu One does Integrated Marketing for TIME dotCom

Dentsu One (Malaysia) has been appointed as the lead agency to provide integrated marketing solutions for TIME dotCom Berhad (TIME), Malaysia’s telecommunications provider with businesses spanning domestic fixed line, data centres and global networks.

As the appointed integrated marketing agency, Dentsu One is tasked with developing TIME’s ad campaigns for both traditional and digital media.

Additionally, Dentsu One also oversees TIME’s digital media strategies and planning through a collaboration with sister agency, Vizeum Malaysia.

“We’re pleased to be working with Dentsu One, who has demonstrated a good understanding of our brand in its holistic proposal,” said Angelia Ooi, Head of Marketing & Experience, TIME dotCom

Commenting on the new business win, Michelle Ong, CEO, Dentsu One (Malaysia) said, “The team placed a lot of emphasis on getting insights on audience segment and presented a clear brand analysis for TIME. It’s encouraging to see that we’re aligned in many ways, including agreeing on the importance of focusing on people-based marketing.”

“Furthermore, we’ve demonstrated that by operating under one roof, where creative and media work hand-in-hand, we’re able to deliver innovative and integrated marketing solutions to our clients.

“An important win indeed for Dentsu One and Vizeum as we push further ahead with our collaboration agenda as one integrated Dentsu Aegis Network,” she shared.

MARKETING has been informed that work is well underway for TIME, a public-listed company on the Stock Exchange of Malaysia, since the appointment took effect in the first quarter of the year.

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Is the Customer at the heart of your Digital Transformation?
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* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
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Noelle Lim, Director, BFM Edge Education
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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