Daily Fresh News

Dentsu One does Integrated Marketing for TIME dotCom

Dentsu One (Malaysia) has been appointed as the lead agency to provide integrated marketing solutions for TIME dotCom Berhad (TIME), Malaysia’s telecommunications provider with businesses spanning domestic fixed line, data centres and global networks.

As the appointed integrated marketing agency, Dentsu One is tasked with developing TIME’s ad campaigns for both traditional and digital media. Additionally, Dentsu One also oversees TIME’s digital media strategies and planning through a collaboration with sister agency, Vizeum Malaysia.

“We’re pleased to be working with Dentsu One, who has demonstrated a good understanding of our brand in its holistic proposal,” said Angelia Ooi, Head of Marketing & Experience, TIME dotCom

Commenting on the new business win, Michelle Ong, CEO, Dentsu One (Malaysia) said, “The team placed a lot of emphasis on getting insights on audience segment and presented a clear brand analysis for TIME. It’s encouraging to see that we’re aligned in many ways, including agreeing on the importance of focusing on people-based marketing.”

“Furthermore, we’ve demonstrated that by operating under one roof, where creative and media work hand-in-hand, we’re able to deliver innovative and integrated marketing solutions to our clients. An important win indeed for Dentsu One and Vizeum as we push further ahead with our collaboration agenda as one integrated Dentsu Aegis Network,” she shared.

MARKETING has been informed that work is well underway for TIME, a public-listed company on the Stock Exchange of Malaysia, since the appointment took effect in the first quarter of the year.

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Is the Customer at the heart of your Digital Transformation?

On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.

He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce

Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.

Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara

For more information on DTCX 2018:

Click to visit DTCXJuly19 Microsite.

Download PDF Programme here.

Contact Amira amira@adoimagazine.com | 03 7726 2588

Book your spot early to avoid disappointment!

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