Dentsu Aegis Network establishes Global Data Innovation Centre

Dentsu Data image

DentsuData

(Marketingmagazine.com.my) – Dentsu Aegis Network, a global leader in media, digital and creative communications has launched the Dentsu Aegis Network Global Data Innovation Centre – the network’s first-ever Research & Development centre of its kind.

Supported by the Singapore Economic Development Board (EDB), the Singapore-based centre will develop and produce innovative applications and serve as a hub for data scientist and technology talent for the entire network globally.

It also seeks to drive Dentsu Aegis Network’s leadership in data excellence and power the exponential growth in digital media expenditure driven by mobile, video and programmatic advertising.

Nick Waters, CEO Dentsu Aegis Network Asia Pacific shared, “Data is central to our business strategy and now all businesses require a strategy for the digital economy to remain relevant. Dentsu Aegis Network Global Data Innovation Centre allows us to hone data-literate talent that will lead to a competitive advantage for our clients.

“We are committed to being at the forefront of innovation and this initiative serves as an excellent opportunity to nurture great talent while providing clients with expertise to drive growth for their brands.”
Picking Singapore as its launch market out of network’s foothold in 145 countries Nick shared that the move was a strategic one with their partnership with EDB and the country being a competitive global business hub.

The Global Data Innovation Centre will grow to more than 25 high calibre data talent based in Singapore, working closely with Dentsu Aegis agency brands from the network’s top 20 markets including the U.S., the UK, China and Australia. This curated group will converge and collaborate internally and solutions developed from the centre will be deployed to its worldwide operations and adapted to solve clients’ marketing data challenges.

Commenting on its impact to the Malaysian market, Sue-Anne Lim, Chief of Group Insights and Strategy, Dentsu Aegis Network Malaysia said, “We welcome both consultancy expertise and technical support from the global hub because this is an absolutely new playing field and we need to make sure the people handling our clients’ data are the best of the best from technical to legal.”

“One of marketers’ challenges in today’s digital economy is this – consumers are evolving faster than agencies, and agencies are evolving faster than marketers, so they are essentially playing catch up all the time. With data, consumer changes are now tracked real-time, which means it can help marketers respond to market much faster than before. Agencies will serve as a conduit between consumers and marketers, but this time as the data wizard. This way, everyone – consumer, agency and marketer) is now on the same page, and through our alignment with the global data hub in Singapore, we now have extended capabilities to advise clients on harnessing beneficial data to create actionable insights for them to respond more effectively.”


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene