(Marketingmagazine.com.my) – It was a double celebration for Havas Media Group with the agency celebrating its Malaysian launch and being appointed regional media agency-of- record for Lenovo following a competitive pitch.
The account, which is worth over US$ 10 million, will span across five countries in Southeast Asia – Malaysia, Thailand, Singapore, Philippines and Vietnam, and will cover the full range of offline and online media strategy, planning and buying. The incumbent on the business was MEC & Zenith Optimedia.
The agency also recently celebrated the official launch of its Malaysia operations at a grand event last Wednesday September 28th, at Jaya One, with Alfonso Rodés Vilà, Global CEO of Havas Media Group, and Vishnu Mohan CEO of Havas Media Group, Asia Pacific as chief guests.
Havas Media Group marked the official launch of its Malaysia operations at a grand event last Wednesday September 28th, at Jaya One, with Alfonso Rodés Vilà, Global CEO of Havas Media Group, and Vishnu Mohan CEO of Havas Media Group, Asia Pacific as chief guests.
Helmed by Andreas Vogiatzakis, who recently joined the company, the fully owned Havas Group operation launched in a state-of-the art Havas Village. The Village model, organized to promote seamless collaboration between media and creative teams, has already been implemented in 45 cities.
The Malaysia office now also houses the creative arm, Havas Malaysia and Havas Group’s pure player specialist brands Affiperf (programmatic), Socialyse (social media), Mobext (mobile) and Ecselis (online performance marketing brand).
Commenting on the launch, Alfonso Rodés Vilà, the global CEO of Havas Media Group said:
“The KL launch was the loudest and one of the most fun and happy ones that I have seen around the world. It truly demonstrated the Malaysian spirit, full of energy, passion, and collaboration. As the launch was exclusively designed and directed by the Havas Malaysian Kampung team, it demonstrated the capability, ethos, and positive attitude of our Malaysian Havas Village. I am truly proud of the Malaysian team and honoured to be their Chief guest.”
Andreas Vogiatzakis, CEO of Havas Media Group Malaysia, said: Commenting on the launch, Andreas Vogiatzakis, CEO of Havas Media Group Malaysia, said: “Our new office has been developed on the collaborative and integrated principles of Havas Village with solutions that are customized for every individual brand. Our people have been handpicked from the best and the brightest folks in the industry, full of energy, happiness, generosity, and a collaborative, curious and entrepreneurial spirit.”
“Working hand in hand with all the Havas companies and teams, we are already seeing a lot of traction, serving current clients and having partnered with several new clients already. I am also humbled by all the support extended by our global and regional teams and happy that we have started off on such a successful good note. Above all, I am thankful to all our friends and partners who have joined us to officially launch our Havas Kampung in Malaysia. A village full of energy, passion, and determination to create history and change the game in the industry. Malaysia Boleh, kampung Havas style!”