Watch what went down at CMO2016

Rajateh images cmo2017

(Marketingmagazine.com.my) – We brought you the top insights, live sessions and now we are giving you a bird’s eye view of our CMO 2016 conference.

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• How was the grand entrance of our special guest speaker Dato Vida?
• Why does Santharuban T. Sundaram, Group Marketing Manager, Etika Holdings think speakeasy bars are a ‘new reality’
• What were the insights on the Malaysian market Rachel Lim of Love Bonito learnt from CMO 2016?
• What insights did Raja Teh Maimunah Raja Abdul Aziz, MD & CEO, Hong Leong Islamic Bank hope attendees of the conference gathered from the conference?

Find out all this and more in the videos below:

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RajaTeh CMO2016 conference


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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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