Check out ZAYAN’s inspiring run in 2018

From JOMO (Joy Of Missing Out) over the past two weeks, everybody’s now back to FOMO (Fear of Missing Out)!

So this is the best time for me to update you about Malay language radio brand ZAYAN which became 16 months old recently.

The brand, operated by Astro Radio, targets the new generation young Muslim demographic aged 18-35 and plays music from local and international artists. This digitally-led radio brand has been making waves with tech-savvy, mobile and socially connected fans. 

In fact, ZAYAN has gone beyond on-air engagement by creating inspiring original video content that spurs them to do more good deeds. It is the first Malaysian radio brand catering to modern Muslims, delivering music and content on its mobile app.

58 million video views

To date, ZAYAN’s total video views have hit 58 million. And it has been gaining wide traction with its audience through popular entertainment while championing humanity.  

We showcase three of them here.

In the meantime, Astro Radio remains at the forefront of Malaysian radio listenership for all languages according to the latest GfK Radio Audience Measurement Survey (RAM): a cumulative 15.3 million or 76.4% Malaysian radio-listeners consume the 11 Astro Radio brands weekly.  

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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