Listen to this articleFrom JOMO (Joy Of Missing Out) over the past two weeks, everybody’s now back to FOMO (Fear of Missing Out)!
So this is the best time for me to update you about Malay language radio brand ZAYAN which became 16 months old recently.
The brand, operated by Astro Radio, targets the new generation young Muslim demographic aged 18-35 and plays music from local and international artists. This digitally-led radio brand has been making waves with tech-savvy, mobile and socially connected fans.
In fact, ZAYAN has gone beyond on-air engagement by creating inspiring original video content that spurs them to do more good deeds. It is the first Malaysian radio brand catering to modern Muslims, delivering music and content on its mobile app.
58 million video views
To date, ZAYAN’s total video views have hit 58 million. And it has been gaining wide traction with its audience through popular entertainment while championing humanity.
We showcase three of them here.
Waie Hidayah: To work on the flight deck, means to work in a male dominant environment. That hasn’t stopped 21-year old Waie Hidayah sharing her views from her unique office window on how she fulfilled her dream of becoming a pilot.
In the meantime, Astro Radio remains at the forefront of Malaysian radio listenership for all languages according to the latest GfK Radio Audience Measurement Survey (RAM): a cumulative 15.3 million or 76.4% Malaysian radio-listeners consume the 11 Astro Radio brands weekly.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
