Wunderman Thompson Reveals World’s most Inspiring Brands for 2022

Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top 100 2022’

Now in its third year, the Inspire Score is Wunderman Thompson’s proprietary diagnostic tool which measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their ability to inspire people. 

Google once again takes the top spot as the Most Inspiring Brand in the World today. Apple, Samsung, and Amazon remain in the top four for the second year running, cementing their position as powerful inspiration engines thanks to their ability to place themselves at the centre of people’s lives – and stay there. 

Colgate has taken the fifth spot for 2022 as they strive to reimagine a healthier future for all people, their pets, and our planet.

Neil Dawson, Global Chief Strategy Officer at Wunderman Thompson added: “This year’s Inspire Score has taught us that a brand’s inspiration status – and so propensity to grow – is highly dynamic. As the focus of people’s lives change, so may the things that inspire them.

Other key insights from the study include: 

  • There have been strong gains for mobility brands such as Tesla and Uber as the world has opened up again post-COVID, with a large number of automotive brands also featuring in the Top 100
  • Social media brands have also seen gains, showcasing their role in animating people’s lives and social interactions – physical as well as virtual. The inspiring power of brands such as Instagram and WhatsApp also continue to grow, with TikTok making the Top 100 for the first time this year
  • Streaming brands continue to inspire, too. Netflix is now in the Top 20, and Disney+ is a new entrant in the Top 100 – out-inspiring even its master brand
  • Impulse brands have done well, perhaps because life is becoming a bit more spontaneous again, and beer, spirits and treats have all risen

Download the full ranking here: https://www.wundermanthompson.com/insight/inspire-score-2022  


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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