This piece was first published in MARKETING MAGAZINE Issue 351
By THE HAMMER
Is porn the game-changer in GE 15?
Or the erection of campaign posters?
You tell me.
In 2014, stats by Pornhub revealed that Internet users in Kuala Terengganu spent an average of 12 minutes and 58 seconds (make that 13) looking at or searching for visual pornography. Internet users in Kuala Lumpur were the second highest (12:29 minutes), followed by Kota Baru and Miri (both at 12:27 minutes).
No attention deficit issues here.
It was also reported recently that Malaysia Ranks 1st In Asia, 4th Globally For Most Visits To Porn Websites after Slovakia, Bulgarian and Ireland – three to four out of 10 Malaysians subscribe or view pornographic material every week.
And 5G has yet to take full root!
In 2019, Joachim B. Olsen, of the Liberal Alliance, ran an ad on Pornhub to help him get re-elected to the Danish parliament. His slogan was: “Når du er færdig med at gokke, så stem på Jokke” (“when you finish wanking, vote for Jokke” – a nickname given to people named Joachim).
He told the Copenhagen Post, “Half the internet is porn and you need to be where the voters are.”
But the former world class shot putter failed in his bid for Parliament.
Check out Pornhub’s traffic during the recent Italian elections here – it shows a percentage of people opted for porn (XXX) instead of going out to vote (X).
In which case, you could say that abstinence is healthy for democracy.
And on the subject of whether brands advertise on sin sites, the Dollar Shave Club comes to mind.
However in November 2019, Unilever, who acquired the shaving brand, distanced itself from Pornhub denying any involvement in Dollar Shave Club’s advertising.
Indelible images make a world of difference, as moments matter most.
As it is, Malaysia is not new to deepfake porn.
Enough said.
According to a report in the NY Times, a study conducted by watchdog group Global Witness and the Cybersecurity for Democracy organization at NYU found that TikTok’s crack moderation team failed to catch 90% of ads featuring false and misleading messages about elections.
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