Burberry and BBH China release visually stunning CNY short film on journey of discovery and renewal

As Chinese New Year (CNY) 2021 approaches, we’re constantly on a hunt for festive ads that move us emotionally and stun us visually. British luxury fashion house, Burberry released a short film that follow a journey of discovery and renewal starring brand ambassadors Zhou Dongyu and Song Weilong.

The six and a half minute film is by BBH China and directed Derek Tsang, who also directed the award-winning movie, Better Days.

The film revolves around the theme of spring which marks the arrival of CNY, while most of the world remains under some form of a lockdown due to the COVID-19 pandemic.

The film opens with a young girl venturing outside, experiencing what spring feels like and then follows her as she grows up and learns that there is no sweetness without bitterness in life.

The film was released on 18 January and for those of you who’d like a preview of what the film looks like, here’s a 60-minute trailer, from Campaign Asia. Otherwise, watch the full video here:

In other news, MARKETING Magazine is officially accepting submissions for the it’s annual Experts’ Choice Awards for CNY 2021.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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