Best Marketer in SME Marketing - MARKETING Magazine Asia


Best Marketer in SME Marketing

Gigi Lee Ching Yee
Head, Group Business Banking Marketing & Customer Insights
RHB Bank Berhad

Gigi started her career in the research and insights industry at a global research house, Synovate. She had worked for a number of key brands across industries in Malaysia, which includes Nestlé, L’Oréal, Amway, Cadbury and McDonald’s. Specialising in consumer product & concept test, she has contributed to the launch of new products for various clients, such as the Nescafé White Coffee.

In 2010, Gigi left Synovate to join HSBC Malaysia to continue pursuing her passion for insights from the client’s side. In addition to her insights role, she was also a strategic planner for the marketing team. With her skills on insights and analytics, she has helped the bank to develop insights driven campaigns and cultivated the insights culture in the organisation. She also moderated focus groups for new product propositions, which were subsequently launched.

In 2018, Gigi took on a different portfolio when she joined RHB’s Group Marketing team as the Head of Business Banking Marketing & Customer Insights. She has since applied her strong fundamentals and experiences in helping the bank to grow the business she helps managed.

Gigi during her school days as an avid Girl Guide. Today she is banking on helping SMEs enhance their customer journey with RHB.

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