Best Marketer in Retail & Promotions Marketing

MARTIN VOON
Head, Digital Brand Management
RHB Banking Group

A seasoned marketer with more than 17 years of experience across multiple disciplines (Advertising, brand management, CRM, digital marketing: SEO/SEM & social media, event/on-ground activation, etc.) for blue-chip brands such as AIG,Digi, Dutch Lady, Microsoft, UMW Toyota, Volkswagen and more.

Martin possesses a holistic view of marketing with invaluable insights gained through exposure from both sides of the divide from key roles held at Rapp Collins, Bates Malaysia, Saatchi & Saatchi Arachnid and RHB Bank.

At RHB Bank, Martin has raised the organisation’s profile and presence over the past 6 years with the following accomplishments:

Launched RHB Group’s integrated rebranding campaign ‘Together We Progress’ in 2015 which coincided with vast improvement of RHB’s brand value as reported by Brand Finance in 2016.

Transformed the Group’s website www.rhbgroup.com that won Silver at the 2015 W3 Awards for Banking, User Experience, Visual Appeal and Photography categories.

Reinforced online lead generation and acquisition growth of new-to-bank customers for credit cards since 2018 which now contributes to approximately 8% of total national sales.

Established RHB Group Facebook Fan Page with the fastest fan growth amongst competitors since 2016, now with the 3rd largest fan base and highest engagement rate amongst banks for 2019.

Martin, when he first started his career in integrated marketing communications at Rapp Collins in 2004. This picture taken during a company vacation trip speaks of his vibrant personality in the industry.

Presented By,

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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