Head, Digital Brand Management
RHB Banking Group
A seasoned marketer with more than 17 years of experience across multiple disciplines (Advertising, brand management, CRM, digital marketing: SEO/SEM & social media, event/on-ground activation, etc.) for blue-chip brands such as AIG,Digi, Dutch Lady, Microsoft, UMW Toyota, Volkswagen and more.
Martin possesses a holistic view of marketing with invaluable insights gained through exposure from both sides of the divide from key roles held at Rapp Collins, Bates Malaysia, Saatchi & Saatchi Arachnid and RHB Bank.
At RHB Bank, Martin has raised the organisation’s profile and presence over the past 6 years with the following accomplishments:
Launched RHB Group’s integrated rebranding campaign ‘Together We Progress’ in 2015 which coincided with vast improvement of RHB’s brand value as reported by Brand Finance in 2016.
Transformed the Group’s website www.rhbgroup.com that won Silver at the 2015 W3 Awards for Banking, User Experience, Visual Appeal and Photography categories.
Reinforced online lead generation and acquisition growth of new-to-bank customers for credit cards since 2018 which now contributes to approximately 8% of total national sales.
Established RHB Group Facebook Fan Page with the fastest fan growth amongst competitors since 2016, now with the 3rd largest fan base and highest engagement rate amongst banks for 2019.
Martin, when he first started his career in integrated marketing communications at Rapp Collins in 2004. This picture taken during a company vacation trip speaks of his vibrant personality in the industry.
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