Best Marketer in Retail & Promotions Marketing

Head, Digital Brand Management
RHB Banking Group

A seasoned marketer with more than 17 years of experience across multiple disciplines (Advertising, brand management, CRM, digital marketing: SEO/SEM & social media, event/on-ground activation, etc.) for blue-chip brands such as AIG,Digi, Dutch Lady, Microsoft, UMW Toyota, Volkswagen and more.

Martin possesses a holistic view of marketing with invaluable insights gained through exposure from both sides of the divide from key roles held at Rapp Collins, Bates Malaysia, Saatchi & Saatchi Arachnid and RHB Bank.

At RHB Bank, Martin has raised the organisation’s profile and presence over the past 6 years with the following accomplishments:

Launched RHB Group’s integrated rebranding campaign ‘Together We Progress’ in 2015 which coincided with vast improvement of RHB’s brand value as reported by Brand Finance in 2016.

Transformed the Group’s website that won Silver at the 2015 W3 Awards for Banking, User Experience, Visual Appeal and Photography categories.

Reinforced online lead generation and acquisition growth of new-to-bank customers for credit cards since 2018 which now contributes to approximately 8% of total national sales.

Established RHB Group Facebook Fan Page with the fastest fan growth amongst competitors since 2016, now with the 3rd largest fan base and highest engagement rate amongst banks for 2019.

Martin, when he first started his career in integrated marketing communications at Rapp Collins in 2004. This picture taken during a company vacation trip speaks of his vibrant personality in the industry.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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