Best Marketer in Mobile Marketing

KONG EE LYNN
Director,
unifi Marketing & Comms Telekom Malaysia 

Eelynn Kong is responsible for overseeing the unifi brand, driving business and advancing the sustainable competitive edge for the telco. She joined the telecommunication company in 2016, bringing with her more than 15 years of experience as a tenured professional in marketing industry. Since then, she has overseen the successful rebranding of unifi in 2016 from webe to unifi the telco customer facing arm of TM.

Today, she drives brand building, revenue generation through digital marketing and product innovation within unifi home, mobile as well as content businesses. She is an inspiration for today’s women professionals where she manages to deliver clutter breaking marketing and  outstanding business results while still managing her beautiful family.

In the office Eelynn is a provocateur, who challenges accepted wisdom and encourages her staff to do the same. She looks at things from the point of view of the customer and has won  numerous awards locally and regionally including the 2019 Gold Putra Brand Awards and the World Branding awards in 2020.

An amazing picture of EeLynn before she turned one. Photographed by her father, whose dream for his youngest child and only girl was to be the driver of her own life and live without regrets. She has made his dream come true.

Presented By

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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