In a home-made vertical video, BBDO Malaysia has turned the simple act of hand washing into a celebration of humanity. It took four days and several Google Hangouts to pull off this film, which saw their creative talents shooting the scenes with mobile phones at their own homes, while the team at Realtime Studios worked tirelessly around the clock to bring the film to life with an original score out of goodwill.
“While the negativities related to the current pandemic can be washed away, humanity on the other hand will never go down the drain. In fact, the good in each of us is shining through more than ever,” says Donevan Chew, ECD of BBDO Malaysia.
The film was fully produced by Flare, BBDO Malaysia’s newly launched content studio. Flare has the full capabilities to develop bite-sized contents from ideation to final materials for digital and mobile platforms.
Donevan Chew, Bala Chow, Calvin Choong, Kong Wei Wen, Chang Chun Boon, Akijay, Lee Jass Sin, Triston Lee, Matthew Chong, Firdaus.
Zyra Khirudin, Kenny Ng
SOUND & MUSIC:
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu