BBDO Malaysia and Realtime Studios encourage viral kindness with hand washing

In a home-made vertical video, BBDO Malaysia has turned the simple act of hand washing into a celebration of humanity. It took four days and several Google Hangouts to pull off this film, which saw their creative talents shooting the scenes with mobile phones at their own homes, while the team at Realtime Studios worked tirelessly around the clock to bring the film to life with an original score out of goodwill.

“While the negativities related to the current pandemic can be washed away, humanity on the other hand will never go down the drain. In fact, the good in each of us is shining through more than ever,” says Donevan Chew, ECD of BBDO Malaysia.

The film was fully produced by Flare, BBDO Malaysia’s newly launched content studio. Flare has the full capabilities to develop bite-sized contents from ideation to final materials for digital and mobile platforms.

Donevan Chew, Bala Chow, Calvin Choong, Kong Wei Wen, Chang Chun Boon, Akijay, Lee Jass Sin, Triston Lee, Matthew Chong, Firdaus.
Zyra Khirudin, Kenny Ng
Realtime Studios

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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