In the latest R3 Worldwide Top 10 Agency Wins listing, Mindshare has snapped a huge lead over the pack. This compilation reflects the data the global consulting firm for marketers and agencies has been analysing.
For both Malaysia and the Asia Pacific (APAC) region line-up of wins, Mindshare appears multiple times. For Malaysia alone, there are five major client wins. This includes City Chain, Hong Leong Bank, Media Prima, Tesco, and United Overseas Bank (UOB).
Similarly on the APAC front, Mindshare locks in Yili as its Media Planner, Kangshifu Drinks Investment (China) Co., and GSK. The first two are for China while the last one is India. Wavemaker has more significant wins: Little Red Book (China), Chimelong (China), Roewe (China), and Huawei (New Zealand).
BBDO trails closely as it takes on Celcom XPAX, Unilever for Lipton x Tealive and Cornetto campaigns for Malaysia. For APAC, BBDO scores the Mercedes Benz (China), Remy Martin (China), and Uniliver Sariwangi (Indonesia) accounts.
Further to that, FCB Malaysia ties with BBDO Malaysia in terms of the accounts it manage to secure, namely: Asahi, Levi’s, and Kronenbourg .
Here are the listings that R3 Worldwide has put together:
Creative Agency (Malaysia) Account Wins
| Creative Agency | Month | Account | Area |
| Innity | Jan | TikTok | Malaysia |
| BBDO | Jan | Celcom Xpax | Malaysia |
| BBDO | Jan | Unilever (Lipton X Tealive) | Malaysia |
| BBDO | Jan | Unilever (Cornetto) | Malaysia |
| FCB | Jan | Asahi | Malaysia |
| FCB | Jan | Levi’s | Malaysia |
| FCB | Jan | Kronenbourg | Malaysia |
| Accenture Interactive | Jan | Arla | Global |
| Merkley+Partners | Jan | Performix | Asia Pacific |
| Online Circle | Jan | Barilla | Asia Pacific |
Media Agency (Malaysia) Account Wins
| Media Agency | Month | Account | Area |
| PHD | Jan | WIPRO UNZA | Malaysia |
| Mindshare | Jan | Tesco | Malaysia |
| OMD | Jan | Beiersdorf | Indonesia, Malaysia, Philippines, Singapore, and Thailand |
| Mindshare | Jan | Hong Leong Bank | Malaysia |
| Mindshare | Jan | United Overseas Bank (UOB) | Malaysia |
| PHD | Jan | Singapore Airlines | Global |
| Mindshare | Jan | Media Prima | Malaysia |
| PHD | Jan | Kayak.com | Malaysia |
| Mindshare | Jan | City Chain | Malaysia |
| Atomic 212 | Jan | Charles Darwin University | Asia Pacific |
Text by: Victor Yap
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