Power Up & Save Malaysia

MARKETING Magazine Malaysia’s MARKETING Power Up is a platform designed for peer knowledge transfer and capacity upskilling using the vantage point and experiences of Malaysia Chief Marketing Officers (CMOs) who will share their learnings plus an interactive rapid-fire Q&A format, over an hour-long CMO Roundtable session.

Essentially, it is today’s discussion for tomorrow’s events. How are the key players reacting to 2020? What are the opportunities we could leverage on? We discuss pointed questions that investigate the paradigm shift facing the world in 2020.

At the same time, all participants, CMOs and hosts will be helping MERCY Malaysia's front liners because we all realise we are nothing if we do not help the front liners in whatever we do in the coming months.

Price per participant is only RM200 and half of the proceeds will be donated to MERCY Malaysia, who will issue tax-exempt receipts for all participants. The names of participants and companies who sign-up for these all-win sessions will be published on marketingmagazine.com.my as a MERCY Malaysia donor.

MARKETING will invest in the infrastructure, set-up, hosts and content to make this possible.

So let’s all power up and save Malaysia!

how to register

Webinar Format

5minutes

Moderator/Introduction

15minutes

Speaker 1

15minutes

Speaker 2

25minutes

Q&A session

Highlights

Upcoming Roundtable sessions

Relearning the marketing funnel

A marketing funnel is the entire journey from a user becoming aware of your business to the user becoming a loyal customer. With the paradigm shift facing the world in 2020, we ask key players to share with us how they and their team are relearning the marketing funnel to reflect their customers’ changing behaviors and needs.

27 May 2020

1 hour

4pm - 5pm

RM 200 + 6% SST

Find out more Register Now

Previous Sessions

Conversational Marketing: How can it determine your business’s growth during a #StayAtHome mandate

The current #StayAtHome situation we find ourselves in makes it even more crucial for a more human approach. This session will talk you through ways you can be more conversational with prospects, clients and even within your own team.

22 April 2020

1 hour

4pm - 5pm

RM 200 + 6% SST

Find out more Register Now Highlights

Business Continuity from Home:
Specific strategies for an unprecedented situation

What happens when downtime is prolonged longer than what a business is prepared for? Does it then become out of your control or can your decisions determine your control?

23 April 2020

1 hour

4pm - 5pm

RM 200 + 6% SST

Find out more Register Now Highlights

COVID-19:
Digital marketing insights and strategies for the ‘new normal’

The digital transformation of companies has exponentially lifted off since the government mandated Movement Control Order (MCO). Whether or not your company was already on the tracks for a fully digital operation, this unprecedented time offers itself as a unique opportunity to test the digital boundaries.

30 April 2020

1 hour

4pm - 5pm

RM 200 + 6% SST

Find out more Register Now Highlights

Sponsorship and experiential marketing:
How to execute and what to consider now and post-MCO?

Finding workable ideas, course-correct plans and creating out-of-box solutions are all essential business priorities for brands to keep their engagement active. Influencer, social and digital communication all play a pivotal role in ensuring brand adaption and survival. As home entertainment inevitably increases in the current climate, consumers need access to their brands in innovative ways.This webinar will help give you real-life tested examples of the lessons learned for better execution. It will open your mind to potential marketing ideas you didn’t even know was possible.

6 May 2020

1 hour

4pm - 5pm

RM 200 + 6% SST

Find out more Register Now Highlights

Doing more with less:
How do you create impact with a limited marketing budget?

The power of creativity should theoretically move beyond budget constraints. But with so many campaigns already in the market, does your ad need to have a million dollar budget to be successful? In this session our speakers will share their advice and experience on creative approaches which can help you achieve your desired resonance, without burning a hole in your pocket. If staying at home has diminished your creative burst, this session will open your mind.

8 May 2020

1 hour

4pm - 5pm

RM 200 + 6% SST

Find out more Register Now Highlights

A marketer’s higher calling:
Jumping from 4Ps to 4Es

We’ve all heard about the 4Ps - Product, Price, Place & Promotion – the four checkpoints marketers use when mapping-out a logical marketing strategy. However, to reflect the changing mindset, expectations and needs of consumers, marketers are now shifting their strategy using the 4Es - Experience, Exchange, Everyplace, Evangelism. Understanding the difference can determine a business’ competitive edge. Join this session to understand the nuances between the two approaches and how to incorporate them into your digital marketing strategy.

15 May 2020

1 hour

4pm - 5pm

RM 200 + 6% SST

Find out more Register Now

The survival guide for SMEs post MCO-lockdown (focus: agencies)

The COVID-19 outbreak has caused a global health emergency, and a global economic slowdown. The MCO lockdown and the CMCO regulations require SMEs to adapt new or improved tools to mitigate massive insolvency as businesses are allowed to slowly resume. This webinar aims to guide SMEs searching for ways to cope with the operational stress generated by COVID-19 and explore creative ways to bounce back successfully post-MCO lockdown.

20 May 2020

1 hour

4pm - 5pm

RM 200 + 6% SST

Find out more Register Now Highlights

FAQ

Contact Us

Got more questions? Don't hesitate to contact one of us.