Media Prima Berhad, is pleased to announce the appointment of Nini Yusof as the new Chief Executive Officer of Media Prima Television Networks and Primeworks Studios effective 1 August 2023.
Nini will be succeeding Dato’ Khairul Anwar Salleh who has decided to step down to pursue his keen interests in thefield of arts and creative writing.
As Chief Executive Officer, Nini will oversee the operations of TV3, TV9, 8TV, ntv7, Tonton and Primeworks Studios. She reports to the Group Managing Director of Media Prima, Rafiq Razali.
Nini’s most recent appointment within the Group was as Deputy Chief Executive Officer of MPTN and Primeworks Studios. She held several key leadership roles within Media Prima since joining in 2012. Her previous senior positions include Director of Sales and Strategy of MPTN and Chief Content Officer of Media Prima Omnia and Primeworks Studios.
Apart from managing the Group’s broadcast and content operations domestically, she led several high rated content co-productions with international broadcasters and partners such as SBS for Masters In The House Malaysia, E! Entertainment for E! News and the soon to be released Cooking For You, a culinary special through afive country co-production initiative under the Asia-Pacific Broadcasting Union (ABU).
In 2016, she launched a joint venture between Media Prima and CJENM for Home Shopping and E-Commerce business — CJ Wow Shop (Wowshop). The joint venture was a key business transformation initiative aimed at diversifying the Group’s revenue streams.
Before joining Media Prima, Nini was with NBC Universal. Prior to that, she was with Fox Networks Group and STAR TV. Based in Singapore, she was responsible for affiliate sales and marketing, distribution in nine markets for over 20 channels including the iconic National Geographic Channels, FOX and STAR brands.
She was also part of the Fox International Productions film development team for the Indonesia market. Nini started her career with KPMG.
Rafiq Razali said: “We are pleased to welcome Nini as the new Chief Executive Officer of MPTN and Primeworks Studios. Her extensive experience in the domestic and regional media segments will be invaluable to the Group as we continue to provide high-quality content for our audiences and innovative solutions to our advertisers.
Her proven track record with Media Prima will ensure a seamless integration into the new role as we continue to navigate the rapidly evolving media landscape.”
He added that Media Prima expresses its utmost gratitude to Dato’ Khairul for his contributions to the growth and success of MPTN and Primeworks Studios during his tenure as Chief Executive Officer.
“Dato Khairul’s contributions to the company have been instrumental in maintaining our position as the leading television network in Malaysia. We wish him all the best in his future endeavours.”
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