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(marketingmagazine.com.my) – Adobe, in conjunction with Internet TV, iflix, today announced the companies’ long term strategic engagement.
Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of analytics, campaign management and audience optimization solutions, as iflix continues its rapid expansion and growth in emerging markets globally.
Adobe Marketing Cloud, will aid iflix in gaining a deeper understanding of their customers, enabling their marketing team to effectively design, plan, execute, manage and optimize cross-channel marketing campaigns that will deliver exceptional customer experience.
The implementation involves the following solutions by Adobe:
• Adobe Analytics for deeper, real-time insights into customer interactions via iflix’s web, mobile apps and video platforms,
• Adobe Audience Manager for a complete understanding of each subscriber’s preferences.
• Adobe Media Optimizer provides a clear overview of campaign performance which in turn facilitates budget maximization across search, social and display,
• Adobe Campaign rounds off the suite, enabling the iflix team to generate loyalty with highly personalized customer engagement.
David Goldstein, Head of Asia for iflix Group shared, “Our aim is to create truly personalized experiences – whether it is suggesting shows in line with the programs users already love or engaging them via email. Adobe’s technology gives us the capability to build unified customer profiles and to get to know our subscribers’ preferences.
David added that it was paramount for the brand to ensure that their users get recommendations that match their specific viewing preferences.
V.R. Srivatsan, Managing Director for Adobe Southeast Asia said “Customers today expect great experiences, and being able to consistently deliver on that will set iflix apart from the rest in the market. Adobe is excited to be a strategic partner to iflix on their fast-moving expansion roadmap, and we are working closely with the iflix team to deliver the right customer experiences with the help of data and segmentation.”
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