U Mobile takes down Christmas jingles dedicated to its competitors


 (marketingmagazine.com.my) – By: Malati Siniah












Screenshot of the video that has since been taken down

It’s been a while since we have seen a local brand make a bold move in calling out its competitors.

In one of the first few Christmas ads we have seen so far, U Mobile yesterday launched a series of Christmas jingles dedicated to three of its other competitors – Digi, Celcom and Maxis.

With lyrics like, “Jingle Bells something smells, oh wait that your style, Anger your subscribers till they run to U Mobile” the brand is not exactly mincing its words in its cheerful jingles.

So far there has been no responses from the brands called out by U Mobile.

*UPDATE* In an interesting turn of events, U Mobile has since removed all three videos from its Facebook page. We have contacted the brand for a comment.



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