(marketingmagazine.com.my) – By: Malati Siniah
In a campaign done by the retail brand’s Swedish agency Åkestam Holst, IKEA renamed several of its products to match popular Google searches on relationships.
IKEA products on the website were renamed to match common Google searches on relationships in Sweden. If you happened to google the question yourself the matching product would appear on top of your search results.
A clever play on SEO. To find out more on the campaign view the video below:
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