The Chariot Agency comes out on top of the pecking order in Nando’s Malaysia’s pitch.

Beloved South African-Portuguese restaurant Nando’s, famous for its flame-grilled PERi-PERi chicken and quick-witted advertising, has added The Chariot Agency to its creative partners for Malaysia and Singapore. This follows a call to pitch from Nando’s Malaysia & Singapore at the end of July for the business that includes creative and social retainer.

The Chariot Agency won the competitive five-way pitch among independent and network agency shops.

When asked about their decision to award The Chariot Agency the account, Elaine Chiew, Head of Marketing said, “Chariot stood out in their ability to capture and understand strong consumer insights while successfully incorporating Nando’s unique tone of voice with solid copywriting and creative expression in their ideas.

We look forward to working with their diverse talent to once again capture the hearts of young and young at heart Malaysians and Singaporeans. We hope to continue being relevant to young audiences and deepening brand love in our markets.”

Adrian Cheah, managing director at the Chariot Agency, expressed excitement for the agency’s latest win: “We could not be more thrilled to be embarking on this new partnership with one of the world’s most iconic brands.

Our shared belief in the power of creativity will help build Nando’s brand and business.”

With the new appointment, Nando’s Malaysia plans to drive a new wave of communications aimed at making the Nando’s experience one that the young and young at heart keep coming back for.

The Chariot Agency will assume full creative duties from November 2023.

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