Marketer of The Year in Retail & Promotions Marketing: Chan May Ling

Tenacious, bold, and also the winner of the Gold in Marketer of The Year in Retail & Promotions Marketing, May Ling Chan, Chief Marketing Officer, KFC!

In her own right, May Ling is an unstoppable force due to her many exceptional traits.

Experienced marketer with over ten years at the executive level and a track record of success in developing branding and marketing strategies, digital transformation, change management, and innovative firsts across multiple markets; her background spans FMCG, telecommunications, and Quick Service Retail.

Her expertise is in pioneering new digital innovations in a developing market while directing cross-functional teams to develop award-winning brand and marketing communications campaigns, number-one digital products, and the first digital telco payment.

May Ling is a Guinness World Record holder, an award-winning advertising, and the 2021 Malaysian Media Awards winner for KFC’s Advertiser of the Year for her work as the project head for Digi Telecommunications’ brand renewal exercise.

May Ling recognises the importance of teamwork and works tirelessly to provide an environment where her team may grow and succeed via shared knowledge, technological mastery, and close cooperation.

Over the past year, she has increased the commercial planning team’s skills and competences while maintaining her commitment to fostering a culture of data-driven decision making.

May Ling has instituted a 40-hour online training programme to ensure her staff is adequately prepared to meet current and future demands.

Moreover, May Ling has kept an eye out for new investment opportunities and, in 2022, she established a QSR steering group to lead the Martech transformation project.

May Ling is well-respected by her team members thanks to her knack for adapting to new situations and helping her teams attain their full potential.

Chan May Ling, CMO of KFC Malaysia, said: “As an industry leader, KFC Malaysia always strives to be at the forefront of the latest in technology and innovation.

Like NFTs, our brand is original, unique, distinct, and irreplaceable, thus, venturing into the world of these non-replicable digital assets is one of the great ways to further express our brand identity: ‘inspired by Malaysians, made by Malaysians for Malaysians’.

MARKETING magazine would like to thank all sponsors and supporters of the Malaysian CMO Conference & Awards.