Posted on by Najihah Nasrin
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Fishermen Integrated crowned advertising agency of the year at APPIES Malaysia 2022
21 Sep
Fishermen Integrated, known as one of the top advertising agencies of Malaysia, made it as advertising agency of the year at the APPIES Malaysia 2022. This agency managed to clinch a total of 3 gold trophies, 2 silver trophies, 2 bronze trophies and one merit for APPIES Malaysia 2022.
Their winning campaigns are:
“How Time’s Kabel Besar Disrupted A Sea Of Sameness”
“Nando’s Juiciest Secret”
“Berhari-hari Bertenaga Bersama Berocca #BeroccaBERChallenge”
“So Light So Tasty”
“GRAB RAYA 2021 – Bukan Sekadar Pesanan”
They have won the trophies for different categories that can be accessed here.
Fishermen Integrated- Advertising Agency Of The Year
About Fishermen Integrated
Fishermen Integrated are among the leading independent advertising agencies in Malaysia and Singapore.
Their strength lies in integrating creativity with strategy, strong production values, technology and analytics.
Their team has combined experience from various marketing departments, advertising and digital agencies, editorial and publishing, website and app development, as well as film production.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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