George Chua joins KFC and Pizza Hut Malaysia as Chief Data Officer

Digital Marketing expert George Chua has joined KFC and Pizza Hut Malaysia (QSR Brands) as the Chief Data Officer starting March 1, 2022. Prior to his new role, George was the Regional Head of Digital Marketing at SEEK Asia for just over a year.

At SEEK, George was responsible for digital media strategy and planning, digital advertising operations, digital analytics, and digital data management across their businesses in Hong Kong, Malaysia, Singapore, the Philippines, Thailand, and Indonesia.

With an experience of over 22 years, George has worked in various roles across Asia in well-known companies like OMG Asia, Celcom Axiata Berhad, IBM, Axiata Digital, ADA and Accenture.

To recollect a few among his many notable achievements, as the Head of Data Science & Engineering at ADA, George led a large team of data scientists and engineers to develop solutions for consumer data fusion & ontology engineering, consumer preference prediction, consumer action prediction, causal inference, and decision optimization.

As Head of Analytics at Axiata Digital, George helped clients optimize their core business processes using intelligent automation by developing a set of intelligent automation solutions for marketing and sales management, customer management, and service management. He also helped in the growth of signings for analytics services by over 390% during the second half of 2016.

George comes equipped with a vast educational background from institutions such as College LaSalle (Canada), James Cook University, INSEAD, IMD and Harvard Business School for Executive Education.

MARKETING Magazine wishes George the very best in his new and exciting role.