Tyson Foods appoints Mindshare as its integrated media agency

Mindshare has been appointed as the media, social, content, performance and e-commerce agency for Tyson Foods in Malaysia. 

The agency will be responsible for integrated strategic planning and buying for Tyson Foods’ brands in  Malaysia. 

“We are excited to welcome Tyson Foods to our portfolio of brands that we manage and looking forward to create purpose based meaningful connection of Tyson Foods with its consumer through Data Driven Engaging Content and Driving  Business Outcome as Trusted Business Advisor,” said Managing Director of Mindshare Malaysia, Animesh Kumar.

Tyson Foods is one of the world’s largest food companies and is recognised as a leader in protein as among other values, the company strives to “serve as a steward of the animals, land and environment entrusted to it. 

“As a company, we are committed to innovate continually and our aspiration is to provide consumers across the region with the  opportunity to enjoy our quality products from the comfort of their own home,” said Vice President, Commercial, APAC, Tyson Foods, Lee Yeong Sheng. “Complementing our  investments on R&D and product innovation, this partnership with Mindshare in Malaysia and APAC would  allow us to be closer to our consumers which is at the heart of all that we do.” 

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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