Zenith leads in account wins!

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(Marketingmagazine.com.my) – Zenith leads in account wins in January in Malaysia, according to R3’s latest new biz league table.

It retained Petronas in the final review against Carat and Maxus, and also picked up BMW.

Starcom got the media business for Coway Malaysia while Leo Burnett Group Malaysia got the creative.

Across Asia Pacific, OMD picked up Sony and Initiative got Reckitt Benckiser.

Maxus clinched Taylor’s International School and Mindshare Nippon Paint, beating UM and incumbent Vizeum. 

Full table here…

Media Agency Month Account Area
ZenithOptimedia Jan Petronas Malaysia
Initiative Jan Reckitt Benckiser APAC(6 Markets)
Starcom MediaVest Jan Coway Malaysia Malaysia
OMD Jan Sony Pictures APAC
ZenithOptimedia Jan BMW Malaysia
Mindshare Jan Nippon Paint Malaysia
Maxus Jan Taylors International School Malaysia

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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