(Marketingmagazine.com.my) – Zenith leads in account wins in January in Malaysia, according to R3’s latest new biz league table.
It retained Petronas in the final review against Carat and Maxus, and also picked up BMW.
Starcom got the media business for Coway Malaysia while Leo Burnett Group Malaysia got the creative.
Across Asia Pacific, OMD picked up Sony and Initiative got Reckitt Benckiser.
Maxus clinched Taylor’s International School and Mindshare Nippon Paint, beating UM and incumbent Vizeum.
Full table here…
| Media Agency | Month | Account | Area |
| ZenithOptimedia | Jan | Petronas | Malaysia |
| Initiative | Jan | Reckitt Benckiser | APAC(6 Markets) |
| Starcom MediaVest | Jan | Coway Malaysia | Malaysia |
| OMD | Jan | Sony Pictures | APAC |
| ZenithOptimedia | Jan | BMW | Malaysia |
| Mindshare | Jan | Nippon Paint | Malaysia |
| Maxus | Jan | Taylors International School | Malaysia |
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