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OMD Worldwide Named Most Creative Media Agency for 10th Consecutive Ranking
01 Mar
(Marketingmagazine.com.my) – For the tenth consecutive time, Omnicom Media Group agency OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, maintaining the leadership position the agency has held at the top of the rankings since the report was launched in 2004.
The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world.
Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape.
The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.
“The recognition of creativity through awards is important to our agency culture at OMD.
“It is not only a critical measure of our performance but also a reflection of how much harder we are pushing ourselves to better our work year over year.
“To achieve this 10 times in a row, acknowledges our global commitment and common ambition for sharper insights, smarter ideas and stronger results,” said Mainardo De Nardis, CEO Worldwide, OMD.
OMD’s top showing reflects recognition earned in 2015 by agencies in every region across its network, including OMD Australia, OMD Bogota, OMD Canada, OMD Dubai, OMD Egypt, OMD Hong Kong, OMD New York, OMD New Zealand, OMD Spain and OMD UK.
Additionally, OMD Australia’s “Penny the Pirate” campaign for OPSM was one of only eight campaigns worldwide named an Outstanding Media Campaign of 2015 (defined as a campaign that won media awards at four or more regional or global festivals.)
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
