(Marketingmagazine.com.my) – For the tenth consecutive time, Omnicom Media Group agency OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, maintaining the leadership position the agency has held at the top of the rankings since the report was launched in 2004.
The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world.
Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape.
The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.
“The recognition of creativity through awards is important to our agency culture at OMD.
“It is not only a critical measure of our performance but also a reflection of how much harder we are pushing ourselves to better our work year over year.
“To achieve this 10 times in a row, acknowledges our global commitment and common ambition for sharper insights, smarter ideas and stronger results,” said Mainardo De Nardis, CEO Worldwide, OMD.
OMD’s top showing reflects recognition earned in 2015 by agencies in every region across its network, including OMD Australia, OMD Bogota, OMD Canada, OMD Dubai, OMD Egypt, OMD Hong Kong, OMD New York, OMD New Zealand, OMD Spain and OMD UK.
Additionally, OMD Australia’s “Penny the Pirate” campaign for OPSM was one of only eight campaigns worldwide named an Outstanding Media Campaign of 2015 (defined as a campaign that won media awards at four or more regional or global festivals.)