Marketing Sector Demand Across Southeast Asia Still Fluctuating

4 years ago
Monster

(Marketingmagazine.com.my) – Demands for Advertising and Marketing professionals in Singapore, Malaysia and Philippines continue to face a downward spiral, where none of the markets saw positive annual growth, according to the latest Monster Employment Index (MEI) report for these regions.

The Advertising, Market Research, Public Relations, Media and Entertainment sectors in Singapore reported the least decline in demand between January 2015 and 2016, at -1% year-over-year – an improvement of 4 percentage point from -5% annual decline recorded in December 2015.

In Malaysia, the sector continues to experience a sharp drop in annual demand at -20% year-over-year, a further decline from -19% registered between December 2014 and 2015. The Philippines saw a -36% decline in demand in the sector between January 2015 and 2016, the sharpest drop amongst the three markets.

When looking at Marketing and Communications jobs, Malaysia registered the least decline out of the three markets at -1% year-over-year. Marketing and Communications jobs are also the most in demand role in the country.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Month Market 2014 2015

% Growth

Y-o-Y

  Malaysia 95 83 -13%
       
         
December        
Malaysia 96 78 -19%
       

 

Marketing & Communications jobs:

Month Market 2014 2015

% Growth

Y-o-Y

November

 

December

       
Malaysia 94 94 0%
       
Malaysia 90 91 1%
       
         

 

“Competition for jobs in the Marketing space remains tight, as job seekers compete for limited roles available while recruiters are cautious about hiring. When recruiting, employers will want only the best possible talent in the pool, and would rather spend additional time making a sound hire over a hasty one that adds little benefit to the business,” said Sanjay Modi, Managing Director of Monster.com (India, Middle East, Southeast Asia, Hong Kong).

The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. The Index does not reflect the trend of any one advertiser or source, but is an aggregate measure of the change in job listings across the industry.

Malaysia Highlights:
• Monster Employment Index Malaysia recorded a decline of 28% growth between January 2015 and 2016.
• Except Oil & Gas, all industry sectors registered negative growth year-on-year.
• While, Production/Manufacturing, Automotive and Ancillary registered the least decline; Logistic, Courier/ Freight/Transportation, Shipping/ Marine exhibited the steepest fall.
• All occupation groups registered negative annual growth; Marketing & Communications experienced the least decline.

Top Growth Industries

 

 

Lowest Growth Industries

Year-over-year Growth

Jan

15

Jan

16

% Growth

Y-o-Y

  Year-over-year Growth

Jan

15

Jan

16

% Growth

Y-o-Y

Oil and Gas 76 76 0%   Advertising, Market Research, Public Relations, Media and Entertainment 91 73 -20%
Production/Manufacturing, Automotive and Ancillary 86 81 -6%   IT, Telecom/ISP and BPO/ITES 79 59 -25%
BFSI 89 73 -18%   Hospitality 99 68 -31%
Retail 85 69 -19%   Logistic, Courier/ Freight/ Transportation, Shipping/ Marine 86 58 -33%

 

Top Growth Occupations

 

 

Lowest Growth Occupations

Year-over-year Growth

Jan

15

Jan

16

% Growth

Y-o-Y

  Year-over-year Growth

Jan

15

Jan

16

% Growth

Y-o-Y

Marketing & Communications 89 88 -1%   Sales & Business Development 90 63 -30%
Customer Service 77 65 -16%   Purchase/ Logistics/ Supply Chain 82 57 -30%
Finance & Accounts 89 75 -16%   Hospitality & Travel 99 50 -49%
HR & Admin 83 65 -22%   Software, Hardware, Telecom 82 28 -66%

 

BPO/ITES 96 95 -1%   Engineering, Construction and Real Estate 76 42 -45%
Retail 92 89 -3%   Logistic, Courier/ Freight/ Transportation, Import/Export, Shipping 98 47 -52%
IT, Telecom/ISP 98 79 -19%   Production/Manufacturing, Automotive and Ancillary 76 27 -64%

 

Top Growth Occupations

 

 

Lowest Growth Occupations

Year-over-year Growth

Jan

15

Jan

16

% Growth

 Y-O-Y

  Year-over-year Growth

Jan

15

Jan

16

% Growth

 Y-O-Y

Customer Service 94 104 11%   Engineering /Production, Real Estate 75 47 -37%
Finance & Accounts 85 85 0%   Marketing & Communications 93 58 -38%
Sales & Business Development 89 88 -1%   Purchase/ Logistics/ Supply Chain 95 59 -38%
Health Care 81 64 -21%   HR & Admin 94 54 -43%
Software, Hardware, Telecom 93 66 -29%   Hospitality & Travel 81 28 -65%

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