Your favourite CNY spots are here

We asked our readers which were their favourite Chinese New Year TVCs this year from 31 videos selected by us. Almost 300 validated online responses were received and we have drawn up the rankings in the following pages.

This a very limited survey amongst affluent influencers and opinion shapers in the Malaysian marketing communications and media industry. For those who have been voted by our readers into the top 15, take a bow.

1. RHB Group: Belief

Inspired by true events, this story is about a boy who managed to make meaningful progress in his life, not only because he believed in himself, but also because his two biggest supporters have faith in him.

2. PETRONAS: Heart

Petronas: “At a time when our hearts are open, is when the greatest blessings are seen.”

3. Daikin: Forget Me Not
Daikin promotes the values of cherishing one another and being thankful for the times we get to spend with our loved ones.

4. Watsons: Happy Beautiful Year
An energetic performance by a cast of popular celebrities and  influencers like Amber Chia, Jinnyboy, Justin Ng, Pink Tan, Han Xiiao Aii, and John Tan.

5. Digi: Grandfather Stories

A young man struggles to find his place in the world. It’s only when he pauses to listen to what Grandpa is actually saying, did he realise the true value of his heritage.

6. CIMB: You Sang, We-Sang

Celebrations are only perfect, when they’re done together. Watch how perfectionist Mr. Wong learned this lesson back in 1947. CIMB’s You-Sang, We-Sang campaign is also a game with big prizes.

7. Panasonic: Lat Talilat Tali Tam Pom.

Unexpected visitors are coming, and the house is a wreck. Panasonic drives home the messaage of being festive-ready .

8. Prudential: Word Count
Ah Pa and Ah Girl have always been close. But an ever-growing distance between them starts appearing. Prudential’s 2019 Chinese New Year film celebrates their journey.

9. GamudaLand: The Family Tree

This is the tale in the film: Life is like a tree. When nurtured well, its roots grow deep. Its trunk grows straight, providing strong support. Its branches stretch upwards, reaching great heights. Our values form deep roots in our life. Roots that make us resilient against winds and storms, and bring happiness and joy.

10. TNB: ONG-est Hours

Reunion done, makan done… now what? Not many realise, the hours between reunion dinner and midnight on the eve is the most ong-spicious … but why hor?

11. Maxis: Dooit For Family

Every year during Chinese New Year, families come together to play. Maxis Dooit For Family is about who will win. The Ong Lai family? Fatt Choy family?….

12. PLUS: Shou Xin
Ah Boy seems tangled up with his father’s annual routine every time he returns to celebrate Chinese New Year.

13. KFC: 300ft of Separation

Here’s to stronger bonds this Chinese New Year. Let’s interact with the family more. From all of us at KFC.

14. AirAsia: The Perfect Lou Sang

Family is just like Lou Sang, always better together. This film takes the concept to perfection. 

15. Malaysia Airlines: The Spirit of Hospitality

Siblings Second Officer Vivian and flight attendant Adrian prove that distance only makes the heart grow fonder in this Chinese New Year reunion story.

*All descriptions are excerpted from YouTube, etc., and are not definitive; they only serve as a brief guide


This article first appeared in MARKETING magazine Issue#235. 
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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