Late last week, Maxis has put out a call for a review for all its agencies; this so-called integrated pitch will cover creative, media, digital, public relations, and social engagements.
According to Tai Kam Leong, Head of Brand and Partnerships at Maxis, this will be a collaborative process; specifically, for the marketing and branding teams within Maxis. “The whole process will be take place over the coming months,” he revealed.
Maxis makes this integrated pitch as part of its critical strategy to chart out and execute its ambitious plans. For Kam Leong, this call is necessary as Maxis needs like-minded partners who are “keen on innovating and looking for new growth paths as well.”
Agencies on record at press-time include Ensemble Worldwide, Leo Burnett, Initiative, Kingdom Digital, APD, and SearchGuru. Kam Leong confirms that this review will not affect current campaigns that are running or will take-off in the coming weeks.
“In fact, our current roster of partners are working closely with us to continue to drive the brand and business forward,” he added.
Text by: Victor Yap