(Marketingmagazine.com.my) – Another innovative 3D billboard project by Big Tree Outdoor is now located at the Subang Interchange on the NKVE.
Completed with the production support of PIXIO Sdn Bhd, an industrial leader in wide format printing.
The objective of the campaign was for PLUS to promote their new PLUS Expressways-PLUS Mobile App and to get expressway users to download the App.
Since the key element of the idea and execution was to showcase the App, PIXIO customised an giant LED lightbox, shaped like a phone with a 3D hand holding the phone.
The 3D hand structure is digitally milled out from Styrofoam blocks and hard coated with Polyurea lining, then spray painted to give the look of a real life hand.
While foam milling and the lightbox structure works were carried out at the printing plant, the whole structure was then transported to the unipole site, where it was carried 80 feet above ground and installed.
Look out for it as you hit the highways over the CNY break!