You Won’t Fail To Notice The Hand……

4 years ago

( – Another innovative 3D billboard project by Big Tree Outdoor is now located at the Subang Interchange on the NKVE.

Completed with the production support of PIXIO Sdn Bhd, an industrial leader in wide format printing. 

The objective of the campaign was for PLUS to promote their new PLUS Expressways-PLUS Mobile App and to get expressway users to download the App.


Since  the key element of the idea and execution was to showcase the App, PIXIO customised an giant LED lightbox, shaped like a phone with a 3D hand holding the phone.

The 3D hand structure is digitally milled out from Styrofoam blocks and hard coated with Polyurea lining, then spray painted to give the look of a real life hand.

While foam milling and the lightbox structure works were carried out at the printing plant, the whole structure was then transported to the unipole site, where it was carried 80 feet above ground and installed. 

Look out for it as you hit the highways over the CNY break!




APPIES 2020 MARKETING CAMPAIGNS CONFERENCE is all about Sharing, Learning and Excellence, in the form of a Day Conference with the aim of raising professionalism and talent in the marketing industry.

Your best, most creative campaign from the past 12 months stands a chance to be shown-off to the country’s best in the industry you want to thrive in. Submit your entry before the deadline, your hard work deserves the recognition.

The campaign submission entry fee: RM 1,500 + 6% SST (includes a fee for 1 entry submission + pass to stay throughout the conference day + one seat at awards dinner same evening)

Submissions Deadline:
12 March 2020

Announcement of Finalists:
16 March 2020

Submit entry now:

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