You Won’t Fail To Notice The Hand……

4 years ago

( – Another innovative 3D billboard project by Big Tree Outdoor is now located at the Subang Interchange on the NKVE.

Completed with the production support of PIXIO Sdn Bhd, an industrial leader in wide format printing. 

The objective of the campaign was for PLUS to promote their new PLUS Expressways-PLUS Mobile App and to get expressway users to download the App.


Since  the key element of the idea and execution was to showcase the App, PIXIO customised an giant LED lightbox, shaped like a phone with a 3D hand holding the phone.

The 3D hand structure is digitally milled out from Styrofoam blocks and hard coated with Polyurea lining, then spray painted to give the look of a real life hand.

While foam milling and the lightbox structure works were carried out at the printing plant, the whole structure was then transported to the unipole site, where it was carried 80 feet above ground and installed. 

Look out for it as you hit the highways over the CNY break!



Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 25th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page