(Marketingmagazine.com.my) – Mother London and Production Company, 1stAveMachine, have developed a delicate, painted-glass zoetrope composed of unique Stella Artois chalices for new charity campaign ‘Buy a Lady a Drink’. The project continues Stella Artois’ association with Water.org, a charity committed to ending the worldwide water crisis.
The campaign is comprised of two films, both shot in Studios in Mallorca with Palma Pictures. The lead 90-second spot features a tower of Stella Artois glasses spiralling skywards in the centre of a pure white studio. As the tower begins to rotate, the painted images tell the story of a woman’s journey for water. A companion film also features an address from Hollywood actor Matt Damon, who contemplates the story on the zoetrope.
Stella Artois and Water.org have brought clean water to over 290,000 people in the past year. By visiting BuyaLadyaDrink.com and donating $25, the contribution will guarantee someone in the developing world can access five years of clean water. Those who donate will receive a limited edition Stella chalice designed by artists from nations as diverse as Haiti, Peru and Kenya. The choice of beverage is left to you.