(Marketingmagazine.com.my) – Mother London and Production Company, 1stAveMachine, have developed a delicate, painted-glass zoetrope composed of unique Stella Artois chalices for new charity campaign ‘Buy a Lady a Drink’. The project continues Stella Artois’ association with Water.org, a charity committed to ending the worldwide water crisis.
The campaign is comprised of two films, both shot in Studios in Mallorca with Palma Pictures. The lead 90-second spot features a tower of Stella Artois glasses spiralling skywards in the centre of a pure white studio. As the tower begins to rotate, the painted images tell the story of a woman’s journey for water. A companion film also features an address from Hollywood actor Matt Damon, who contemplates the story on the zoetrope.
Stella Artois and Water.org have brought clean water to over 290,000 people in the past year. By visiting BuyaLadyaDrink.com and donating $25, the contribution will guarantee someone in the developing world can access five years of clean water. Those who donate will receive a limited edition Stella chalice designed by artists from nations as diverse as Haiti, Peru and Kenya. The choice of beverage is left to you.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
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