What Is Social Listening and Why Is It so Important?

In today’s day and age, it is crucial that businesses realise the importance of social media as an indispensable tool in the success and growth of their company. Content is everything and the foundation of building a reliable content strategy lies in a brand’s ability to reach the relevant audience at just the right time by creating exceptional content.

To properly execute this however, companies must first have an undeniable grasp of their social listening skills.

Having worked with numerous Partner Clients, we found that companies almost always encounter significant challenges in their use of listening tools that provide inaccurate sentiment data due to the intricacies of the language of one’s home country, often characterised by the diverse slangs used by netizens.

Another barrier companies face that prevent them from making meaningful changes in their business is the lack of technological solutions that are proficient enough at authentically comprehending these sentiments. This is further made worse by the equal lack of local sources, such as industry-specific web boards and new sites exclusive to a particular country.

This then begs the question – what point does a monitoring dashboard serve if it fails to provide actionable insights?

Enter iWISERS, an unrivalled APAC Social Media Analytics Provider currently headquartered in the heart of Malaysia. With over 8 years of experience in social intelligence, and serving more than 200 clients across 20 industries.

We offer exceptional social data on a hyper-localised scale and consistently populate data from local sources in the APAC region, comprehending human contexts and slangs through our built-in AI system to effectively deliver tailored messages while filtering out spam and irrelevant content.

Our locally stationed technical team stands ready to address any of your technical and analytical concerns promptly.

When it comes to times of crises, there are 3 essentials that you’ll most certainly be needing: copious amounts of coffee, a stress ball, and an intel monitoring team.

iWISERS’ monitoring prowess extends to tracking conversations about your Brand or Industry on social media, enabling Partner Clients to vigilantly safeguard their online reputation. Our dedicated crisis monitoring team goes above and beyond, promptly alerting you through WhatsApp or email, giving you complete peace of mind.

Crucially, iWISERS’ research services, facilitated by our Corporate Insights Analysts will help you uncover key metrics that authentically reflect your KPIs. These metrics, in turn, unveil actionable insights, providing a distinct advantage in the digital realm.

For a deeper understanding, reach out to iWISERS at +603-7931 2429 or [email protected]. Elevate your digital strategy with iWISERS — an indispensable ally in navigating the complexities of the contemporary business environment.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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