(marketingmagazine.com.my)– Watsons Malaysia kick started the New Year with a bang
when it launched its Chinese New Year campaign. The #happybeautifulyear campaign launch was spearheaded by their Chinese New Year music video featuring the original song ‘Happy Beautiful Year’ with cameo appearances by more than 20 local and international celebrities.
Apart from featuring local stars including Amber Chia, Alvin Sinclair and Reem Shahwa the video also sees a cameo by international social media influencer Happy Polla. Based in Thailand Happy Polla has more than 1.5 million followers on social media has a big fan base in Malaysia.
“This music video showcases familiar Malaysians scenes and multi-cultural facets of Malaysia. This music video has winning elements of fun, laughter, over the top and humour and is poised to be loved by Malaysians. Also, the music video and the original song convey the message of having the beautiful you for this New Year inside and out,” said Danny Hoh, Head of Marketing, Watsons Malaysia.
To date, the video has garnered over 1.4 million views on Facebook.
The brand’s #happybeautifulyear campaign also celebrates Watsons VIP members with RM1,888,888 worth of prizes up for grabs in their ‘Dip and Win’ contest. There are also various instore promotions such as 50% savings and free collectable items available during the campaign period.
“Chinese New Year is one of our most important campaigns to continuously
engage with our customers. Aside from the innovation of products available at our stores during the festive season, this year we are sending across the message of the most beautiful you.” Caryn Loh, Country General Manager and Head of Watsons Malaysia shared.
Is your company at your clients’ fingertips?
On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.
Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.
We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…
Download the PDF on MAD here
To advertise email firstname.lastname@example.org or call 018-220 0682