Over 33 million people have watched Samsung India’s latest ad, have you?

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 (marketingmagazine.com.my)– By: Malati Siniah

SamsungIndia

Samsung India’s latest advertisement promoting its newly launched Samsung customer service (SVC) vans has garnered 33 563,744 views on YouTube upon one week of going live.

The heart-warming ad takes viewers on the journey through the hills and valleys of rural India as a Samsung engineer goes above and beyond to reach the home of a little girl who called in to have her television fixed. Only when the engineer turns on the TV he realises the importance of his timely service to the little girl.

Ranjivjit Singh, Chief Marketing Officer, Samsung told The Indian Express that the ad was to promote the brand’s new initiative of expanding to rural India and emphasise its message of taking care of their customers no matter where they are.

Samsung has launched over 535 Samsung customer service (SVC) vans to reach its customers in various parts of India. The service is available across India’s talukas across 29 states and 7 union territories.

 

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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