Universal McCann picks up Agency of the Year for the 7th time

IPG Mediabrands Malaysia’s full-service global media agency, Universal McCann picked up the coveted Agency of the Year (AOTY) title for the 7th time at the Malaysian Media Awards (MMA) 2018.

This year, UM outshone, bagging eight golds, five silvers and three bronzes, across the categories.

Some of its best works that won it the gold included Mudah.my, KFC, TM and Spotify, with Mudah.my’s “Goodbye, Goodbuy” campaign picking up the Grand Prix and winning UM the Advertiser of the Year award.

The MMA is organised by the Media Specialist Association (MSA). It has been held for the past 14 years, bestowing awards across 14 categories.

Special awards include the Grand Prix for the best performing campaigns, Advertiser of the Year and Agency of the Year.

Entries are judged by a panel of local industry leaders who consider merit, integrity and performance.

UM group managing director Amit Sutha was overjoyed and said that the wins including recovering the title, speaks volumes of the work the firm does and the talents it has.

“This has been an amazing comeback year for UM, and we are proud to retain the AOTY title within our network.

“The combined total number of awards won across all our agency groups is a new network record at the MMA, and has set the bar high within the industry,” added IPG Mediabrands CEO Bala Pomaleh.