In Laos, Tuborg’s ongoing global ‘Open To More’ campaign has been transformed into a promotion that promises three winners and two influencers an all-expense paid trip to five continents.
To qualify, Laotians need to upload a video that signifies the ‘Open To More’ spirit: doing something that is atypical and unexpected. Also in the fray are many influencers from Laos who are creating videos of their own, two of whom will accompany the winners.
The promotion was created by Lao Brewery Co led by marketing manager, Victor Cheong working with PR firm Rantau Golin Malaysia and digital specialist agency the Laos-based Digital Monkey.
To kick things off, Tuborg got a popular influencer Olay Phtothimard to create a video.
Winners of the promotion will travel to China, the United States, Kenya, Denmark and Australia and will participate in adventurous activities at all of these locations.
Speaking about the promotion, Lao Brewing Company managing director Henrik Andersen said: “In this first of its kind competition to be held in Laos, Tuborg aims to reward those that dare to be Open To More. Laotians – especially young Laotians – are keen to try new things with travel, discovery and adventure ranking high on their bucket list.
“We want to champion free spirited Laotians to become more by exploring more and discovering new experiences.
Andersen also believed that the promotion could promote tourism in Laos. He said: “Tourism is an important economic sector in Laos, bringing in revenue and creating jobs, as well as contributing to poverty alleviation and the improvement of services and infrastructure.
“We hope that we can contribute to promoting tourism by encouraging the development of crowdsourced content. On discovering the Laotians spirit of adventure and the amazing country through the eyes of its people, we would also like to facilitate cultural exchange.
“When the winners return, they can further enrich lives by sharing their adventures with their fellow Laotians, so they too can gain a new window to the world while looking forward to experiences of their own.”