TNB sparks nostalgia in 2018 Chinese New Year ad “Coming Together”
The utility company, Tenaga Nasional Berhad (TNB) has launched their 2018 Chinese New Year advertisement with the theme titled “Coming Together”.
The advertisement tells the tale of three siblings holding on to Chinese New Year traditions of celebrating the festival alongside neighbors. The advertisement will be released on national television on 14 February.
Tenaga Nasional Berhad’s Chief Corporate Officer, Datuk Wira Roslan Ab. Rahman stated that every year, the team faced the challenge of what do they give back to the public during the festive season.
“When discussing the theme to share in our advert this year, we came up with two magical words, coming and together, ” said Wira.
“We hope the advertisement will encourage the audience to protect their heritage and at the same time be united regardless of race and religion. This advertisement also serves as a reminder that no matter how important technology serves us, it cannot replace relationships,” added Wira.
TNB has also launched an interactive “Coming Together” website. Users will be able to play games, share greetings with their friends – they will be able to take pictures and send GIF files.
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